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10.1057/s41270-020-00098-0 http://scihub22266oqcxt.onion/10.1057/s41270-020-00098-0 C7790731/?report=reader!7790731!C7790731     free     free     free Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 245.2 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534       ä-/-ä 2022 ; 10 (2): 106-13 Nephropedia Template TP {{tp|p=C7790731|t=2022. Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework |pdf=|usr=}}{{C7790731}} gab.com Text Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework JO: ä-/-ä http://www.kidney.de/pget.php?&tw=1&pmid=C7790731 #FOAvip The use of analytics data in digital marketing has had a profound impact on the way marketers create consumer relationships and how firms make decisions. However, the marketing analytics literature offers little guidance on how digital marketing analytics tools should be selected and leveraged in service to the firm?s overall strategy. Foundational marketing theory and research concerning the origin of consumer value and the primary importance of the consumer decision journey to strategy formation offer a pathway to evaluating digital marketing tools and analysis in a strategic and theoretically sound manner. This paper builds on seminal marketing thought to propose a conceptual framework that places use of digital marketing analytics tools and channels in the context of a firm?s marketing plan. The framework has diverse applications across many industries and platforms and can help markers avoid falling victim to digital marketing analytics myopia, even as evolving technologies and broader societal forces like the response to Covid-19 accelerate the digitalization of marketing. Twit Text FOAVip Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework ????ä-/-ä http://www.kidney.de/pget.php?&tw=1&pmid=C7790731 #FOAvip Twit Text # Free Paper on # # # # # LINK http://www.kidney.de/pget.php?&tw=1&pmid=C7790731 #FOAvip English Wikipedia <ref>{{Cite pmid|C7790731}}</ref> Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework #MMPMIDC7790731 Vollrath MD; Villegas SG ä-/-ä 2022[]; 10 (2): 106-13 PMIDC7790731show ga The use of analytics data in digital marketing has had a profound impact on the way marketers create consumer relationships and how firms make decisions. However, the marketing analytics literature offers little guidance on how digital marketing analytics tools should be selected and leveraged in service to the firm?s overall strategy. Foundational marketing theory and research concerning the origin of consumer value and the primary importance of the consumer decision journey to strategy formation offer a pathway to evaluating digital marketing tools and analysis in a strategic and theoretically sound manner. This paper builds on seminal marketing thought to propose a conceptual framework that places use of digital marketing analytics tools and channels in the context of a firm?s marketing plan. The framework has diverse applications across many industries and platforms and can help markers avoid falling victim to digital marketing analytics myopia, even as evolving technologies and broader societal forces like the response to Covid-19 accelerate the digitalization of marketing. äAvoiding digital marketing analytics myopia: revisiting the customer d(epmc).pdf DeepDyve Pubget Overpricing