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10.1007/s13162-020-00184-7 http://scihub22266oqcxt.onion/10.1007/s13162-020-00184-7 C7788387/?report=reader!7788387!C7788387     free     free     free Deprecated: Implicit conversion from float 209.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 209.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 209.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 209.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 243.2 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534       ä-/-ä 2021 ; 11 (1-2): 115-32 Nephropedia Template TP {{tp|p=C7788387|t=2021. Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind |pdf=|usr=}}{{C7788387}} gab.com Text Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind JO: ä-/-ä http://www.kidney.de/pget.php?&tw=1&pmid=C7788387 #FOAvip It is generally accepted that the primary goal of marketing, even conventional sustainable marketing, is to enhance organizations? financial well-being, a view that is consistent with mainstream utilitarian ethics. However, this profit-first focus often inadvertently contributes to socio-ecological problems and undermines the ability of marketing to adequately address resulting challenges. This paper presents an approach to sustainable marketing that we call Social and Ecological Thought (SET) marketing, which is based on virtue ethics and aims to optimize social and ecological well-being while ensuring financial viability. We describe implications of SET marketing for each of the 4 Ps in the marketing-mix paradigm?product, price, place, and promotion?and compare them to conventional views based on mainstream utilitarian ethics. SET marketing is relevant for the growing number of consumers and businesses that willingly forgo the maximization of financial well-being in order to optimize socio-ecological well-being. Implications for theory and practice are discussed. Twit Text FOAVip Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind ????ä-/-ä http://www.kidney.de/pget.php?&tw=1&pmid=C7788387 #FOAvip Twit Text # Free Paper on # # # # # LINK http://www.kidney.de/pget.php?&tw=1&pmid=C7788387 #FOAvip English Wikipedia <ref>{{Cite pmid|C7788387}}</ref> Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind #MMPMIDC7788387 Dyck B; Manchanda RV ä-/-ä 2021[]; 11 (1-2): 115-32 PMIDC7788387show ga It is generally accepted that the primary goal of marketing, even conventional sustainable marketing, is to enhance organizations? financial well-being, a view that is consistent with mainstream utilitarian ethics. However, this profit-first focus often inadvertently contributes to socio-ecological problems and undermines the ability of marketing to adequately address resulting challenges. This paper presents an approach to sustainable marketing that we call Social and Ecological Thought (SET) marketing, which is based on virtue ethics and aims to optimize social and ecological well-being while ensuring financial viability. We describe implications of SET marketing for each of the 4 Ps in the marketing-mix paradigm?product, price, place, and promotion?and compare them to conventional views based on mainstream utilitarian ethics. SET marketing is relevant for the growing number of consumers and businesses that willingly forgo the maximization of financial well-being in order to optimize socio-ecological well-being. Implications for theory and practice are discussed. äSustainable marketing based on virtue ethics: addressing socio-ecologi(epmc).pdf DeepDyve Pubget Overpricing