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2021 ; 12
(5
): 697-707
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Adaptive and Dark Personality in the COVID-19 Pandemic: Predicting
Health-Behavior Endorsement and the Appeal of Public-Health Messages
#MMPMID38602980
Blagov PS
Soc Psychol Personal Sci
2021[Jul]; 12
(5
): 697-707
PMID38602980
show ga
Who embraces directions to socially distance, boost hygiene, and protect others
during a pandemic of contagious respiratory disease? Do differently phrased
public-health messages appeal to different people? I based predictions on the
five-factor, triarchic psychopathy, and Dark Triad models of normal-range and
dark traits; the extended parallel process model (EPPM); and schema-congruence
theory. In a survey of 502 online participants, normal-range traits (esp
agreeableness and conscientiousness) predicted endorsement of social distancing
and hygiene, as well as the appeal of health messages in general. Consistent with
the EPPM, conscientiousness and neuroticism had an interaction. Dark traits (esp
psychopathy, meanness, and disinhibition) predicted low endorsement of health
behaviors and the intent to knowingly expose others to risk. Most participants
preferred a message appealing to compassion ("Help protect the vulnerable?"), but
dark traits predicted lower appeal of that message. Personality appears relevant
to epidemiology and public-health communication in a contagious-disease context.