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2020 ; 87
(ä): 101865
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Attitudes of ageing passengers to air travel since the coronavirus pandemic
#MMPMID32834691
Graham A
; Kremarik F
; Kruse W
J Air Transp Manag
2020[Aug]; 87
(ä): 101865
PMID32834691
show ga
The coronavirus pandemic has had a devastating impact on the demand for air
transport. One passenger segment that has received relatively little attention is
ageing passengers (defined as aged 65+), in spite of the fact that this group has
been disproportionately affected by COVID-19, and in recent years has been viewed
as a potential growth market. Therefore, the aim of this brief paper is to
analyse the attitudes of ageing passengers by assessing air travel plans in the
next 12 months, examining the factors influencing future flying decisions, and
investigating the impact of the coronavirus pandemic on perceived risks and
experiences associated with flying. The findings show that over 60% of ageing
passengers are planning to travel by air in the next 12 months, although the
nature of their trips may change. Factors such as flexible ticket booking and
quarantine rules do not appear to be key drivers affecting travel decisions and
within the different stages of the air journey, getting to/from the airport is
perceived as the safest stage. The findings suggest that there are various
COVID-19 implications for airlines and airports serving this market segment,
ranging from the use of self-service technology, the generation of
commercial/ancillary revenues and the design of surface access policies.