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English Wikipedia
Engaging the Media: Telling Our Operations Research Stories to the Public
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Albert LA
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Academic research occasionally captures the attention of the media. When this
happens, there is a small window of opportunity to disseminate the real-world
impact of our research and the value of our operations research and analytics
expertise to the public. To do so, we must package our messages for public
consumption. In this article, I summarize principles for interacting with the
media, describe what various media interactions are like, and offer tips for
capitalizing on one?s expertise. Finally, I reflect on what we have to offer to
journalists and the value of telling our stories to the public.