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Dynamische Preisgestaltung in der digitalisierten Welt
#MMPMID34764535
Spann M
; Skiera B
Schmalenbach Z Betriebswirtsch Forsch
2020[]; 72
(3
): 321-342
PMID34764535
show ga
Digital technologies favor the use of dynamic pricing, i.e., prices that vary
unannounced for a product that basically remains unchanged. However, different
forms of dynamic pricing are often mixed in the public discussion, which makes
a meaningful analysis of the advantages and disadvantages of dynamic pricing
difficult. The aim of this paper is to present the economic foundations of
dynamic pricing as well as to discuss and to classify its design options. In
addition, the paper assesses dynamic pricing from a buyer and seller perspective.
Finally, the paper discusses implications for business research.