Creative Production of COVID-19 Social Distancing Narratives on Social Media
#MMPMID32836482
Mohamad SM
Tijdschr Econ Soc Geogr
2020[Jul]; 111
(3
): 347-359
PMID32836482
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This paper offers an insight into the role of young people in shifting risk
perception of the current global pandemic, COVID-19, via social distancing
narratives on social media. Young people are creatively and affectively
supporting the social distancing initiatives in Brunei Darussalam through the use
of social media platforms such as Instagram, Twitter, and Tik Tok. Using
qualitative content analysis (QCA) data of social media content by Bruneian
youth, this paper reveals the localised and contextualised creative production of
five 'social distancing' narratives as a response to the national and global
concerns in times of a global pandemic: narrative of fear; narrative of
responsibility; narrative of annoyance; narrative of fun; and narrative of
resistance. This paper reflects on three key socio-cultural reconfigurations that
have broader implications beyond the COVID-19 crisis: new youth spatialities and
social engagements; youth leadership in development; and consideration of social
participation and reach in risk communication.
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