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(ä): e00173
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Permission to hustle: Igniting entrepreneurship in an organization
#MMPMIDC7286639
Fisher G
; Stevenson R
; Burnell D
ä-/-ä 2020[Nov]; 14
(ä): e00173
PMIDC7286639
show ga
Perceived institutional barriers, especially in existing organizations, often
impede entrepreneurial action in the face of crisis and uncertainty.
Understanding how collective entrepreneurial action occurs despite deeply
institutionalized mindsets is important to advance entrepreneurship theory. We
report on an autoethnographic account of an entrepreneurship professor and
several colleagues who gave themselves permission to hustle to overcome perceived
institutional barriers to entrepreneurial action. As the findings reveal, a
permission to hustle mindset provided a platform for the group of professors to
act entrepreneurially in response to the COVID-19 pandemic. In a matter of
several days, the group acted under uncertainty to create a new ?idea blitz?
program which attracted over 150 participants from around the world. We argue
that permission to hustle is an important sense-breaking device that ignites and
sustains entrepreneurial action by breaking taken-for-granted assumptions about
institutionalized practices and redirecting attention toward urgent and creative
action, especially in existing organizations where institutional barriers are
perceived to impede such action.