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2020 ; 117
(ä): 212-218
Nephropedia Template TP
gab.com Text
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English Wikipedia
Interventions as experiments: Connecting the dots in forecasting and overcoming
pandemics, global warming, corruption, civil rights violations, misogyny, income
inequality, and guns
#MMPMID32536734
Woodside AG
J Bus Res
2020[Sep]; 117
(ä): 212-218
PMID32536734
show ga
This essay applies the "ultimate broadening of the concept of marketing" for
designing and implementing interventions in public laws and policy, national and
local regulations, and everyday lives of individuals. The ultimate broadening of
the concept of marketing: Marketing is any activity, message, emotion, or
behavior by someone, firm, organization, government, community, or brand executed
consciously or nonconsciously that may stimulate an observable or non-observable
activity, emotion, attitude, belief, or thought by someone else, group,
organization, firm or community. The broadening definition applies to the current
interventions by national and state/provincial governments as well as healthcare
facilities, medical science facilities, firms, and individuals to mitigate and
eliminate the impact of the COVID-19 pandemic. Framing interventions as
experiments is helpful in improving the quality of their designs, implementing
them successfully, and validly interpreting their effectiveness. In January and
February 2020, a few nations were exemplars for accurately forecasting the coming
disaster of COVID-19 as a cause of illness and death and in
designing/implementing effective mitigating strategies: Denmark, Finland,
Republic of Korea, New Zealand, Norway, and Vietnam. While the COVID-19
prevention intervention tests now being run for several promising vaccines are
true experiments, the researchers analyzing the data from these interventions may
need prompting to examine the efficacy of each vaccine tested by modeling
demographic subgroups for the members in the treatment and placebo groups in the
randomized control trials.