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2019 sees ?return to normal? when it comes to online giving #MMPMIDC7272964
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The latest Benchmarks Study from M+R Strategic Services shows that donations made online via email, text messages, social media platforms and organization websites logged double?digit growth in 2019, after a flat 2018 and a big upward surge the year before that. In addition, email response rates improved for the first time in recent memory, and the use of text messaging and Facebook Fundraising has also grown as nonprofits find new ways to leverage tech to reach their supporters.