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10.1016/j.indmarman.2020.05.016 http://scihub22266oqcxt.onion/10.1016/j.indmarman.2020.05.016 C7247501!7247501!C7247501     free     free     free Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 245.2 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 245.2 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534       ä-/-ä 2020 ; 88 (ä): 206-13 Nephropedia Template TP {{tp|p=C7247501|t=2020. Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis |pdf=|usr=}}{{C7247501}} gab.com Text Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis JO: ä-/-ä http://www.kidney.de/pget.php?&tw=1&pmid=C7247501 #FOAvip Although coopetition (simultaneous cooperation and competition) should positively affect company performance, it is unclear how implementation of these business-to-business marketing strategies can take place during large-scale emergencies. Therefore, guided by resource-based theory and the relational view, this investigation examines how organisations have used coopetition to cope with the novel Coronavirus (COVID-19) pandemic. Key examples include retailers sharing information about stock levels, pharmaceutical organisations working together to develop a vaccine, technological giants collaborating for the greater good, and charities forming alliances for a joint cause. This paper strengthens the extant literature by highlighting the heterogeneity of coopetition strategies that firms can use within a global crisis. Practitioners must balance the risks and rewards of coopetition activities. In turn, they should decide whether to continue to cooperate with their competitors once the pandemic has ended, or resume operating under individualistic business models. This article ends with some future research directions. Twit Text FOAVip Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis ????ä-/-ä http://www.kidney.de/pget.php?&tw=1&pmid=C7247501 #FOAvip Twit Text # Free Paper on # # # # # LINK http://www.kidney.de/pget.php?&tw=1&pmid=C7247501 #FOAvip English Wikipedia <ref>{{Cite pmid|C7247501}}</ref> Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis #MMPMIDC7247501 Crick JM; Crick D ä-/-ä 2020[Jul]; 88 (ä): 206-13 PMIDC7247501show ga Although coopetition (simultaneous cooperation and competition) should positively affect company performance, it is unclear how implementation of these business-to-business marketing strategies can take place during large-scale emergencies. Therefore, guided by resource-based theory and the relational view, this investigation examines how organisations have used coopetition to cope with the novel Coronavirus (COVID-19) pandemic. Key examples include retailers sharing information about stock levels, pharmaceutical organisations working together to develop a vaccine, technological giants collaborating for the greater good, and charities forming alliances for a joint cause. This paper strengthens the extant literature by highlighting the heterogeneity of coopetition strategies that firms can use within a global crisis. Practitioners must balance the risks and rewards of coopetition activities. In turn, they should decide whether to continue to cooperate with their competitors once the pandemic has ended, or resume operating under individualistic business models. This article ends with some future research directions. äCoopetition and COVID-19: Collaborative business-to-business marketing(epmc).pdf DeepDyve Pubget Overpricing