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Effectively Communicating Climate Science beyond Academia: Harnessing the
Heterogeneity of Climate Knowledge
#MMPMID33495753
Howarth C
; Parsons L
; Thew H
One Earth
2020[Apr]; 2
(4
): 320-324
PMID33495753
show ga
Approaches to communicating climate science beyond academia are necessary for
enhancing salience, understanding, and engagement and accelerating action. This
Primer discusses the heterogeneous manner in which climate change messaging is
received by different audiences, how social scientific approaches could help to
better tailor climate change messaging to this varied landscape, and how attempts
to close this gap must consider the emotional and affective dimensions of climate
messaging. We explore how the use of narratives can enhance effective climate
science communication and emphasize the importance of evidence-based advocacy in
the current era of global challenges, uncertainty, and post-truth.