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2018 ; 9
(ä): 545
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English Wikipedia
Weibo or WeChat? Assessing Preference for Social Networking Sites and Role of
Personality Traits and Psychological Factors
#MMPMID29755384
Hou J
; Ndasauka Y
; Pan X
; Chen S
; Xu F
; Zhang X
Front Psychol
2018[]; 9
(ä): 545
PMID29755384
show ga
Research trying to understand individual difference in the use of different
social networking sites (SNSs) is minimal. In the present study, we collected
data from 714 college students in China (273 males) to assess how personality
traits and psychological factors relate to excessive use of WeChat and Weibo. We
found that excessive use of Weibo and WeChat correlated positively with
neuroticism, loneliness, and external locus of control and negatively with
agreeableness, social support, and social interaction. Furthermore, people that
scored high on loneliness, lack of social support, and poor social interaction
skills excessively used Weibo more than WeChat. These results entail that by
fulfilling different needs, WeChat and Weibo attract different kinds of people;
significant lesson for future development of SNSs.