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2018 ; 7
(1
): e6
Nephropedia Template TP
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Weight Stigma Goes Viral on the Internet: Systematic Assessment of YouTube
Comments Attacking Overweight Men and Women
#MMPMID29559426
Jeon YA
; Hale B
; Knackmuhs E
; Mackert M
Interact J Med Res
2018[Mar]; 7
(1
): e6
PMID29559426
show ga
BACKGROUND: Anonymous verbal attacks against overweight individuals on social
media are common and widespread. These comments often use negative, misogynist,
or derogatory words, which stigmatize the targeted individuals with obesity.
These verbal attacks may cause depression in overweight individuals, which could
subsequently promote unhealthy eating behavior (ie, binge eating) and further
weight gain. To develop an intervention policy and strategies that tackle the
anonymous, Web-based verbal attacks, a thorough understanding of the comments is
necessary. OBJECTIVE: This study aimed to examine how anonymous users verbally
attack or defend overweight individuals in terms of 3 themes: (1) topic of verbal
attack (ie, what aspects of overweight individuals are verbally attacked), (2)
gender of commenters and targeted overweight individuals, and (3) intensity of
derogation depending on the targeted gender (ie, the number of swear words used
within comments). METHODS: This study analyzed the content of YouTube comments
that discuss overweight individuals or groups from 2 viral videos, titled "Fat
Girl Tinder Date" and "Fat Guy Tinder Date." The twin videos provide an avenue
through which to analyze discussions of obesity as they organically occurred in a
contemporary setting. We randomly sampled and analyzed 320 comments based on a
coding instrument developed for this study. RESULTS: First, there were twice as
many comments verbally attacking overweight individuals (n=174) than comments
defending them (n=89). Second, overweight women are attacked for their capacities
(eg, laziness, maturity; 14/51, 28%), whereas overweight men are attacked for
their heterosocial skills (eg, rudeness, annoyance; 24/29, 83%). Third, the
majority of commenters who attacked overweight women are male (42/52, 81%).
Fourth, attacking comments generated toward overweight women included more swear
words (mean 0.44, SD 0.77) than those targeting men (mean 0.23, SD 0.48).
CONCLUSIONS: Our data elucidate a worrying situation of frequent disinhibited
aggressive messages against overweight individuals online. Importantly, the
patterns of verbal aggression differ depending on the gender of the targeted
overweight individuals. Thus, gender-tailored intervention strategies that
specifically tackle Internet users' verbal aggression against overweight
individuals need to be developed.