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.jpg): Failed to open stream: No such file or directory in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 117 Motiv+Emot
2017 ; 41
(4
): 478-491
Nephropedia Template TP
gab.com Text
Twit Text FOAVip
Twit Text #
English Wikipedia
When sex doesn t sell to men: mortality salience, disgust and the appeal of
products and advertisements featuring sexualized women
#MMPMID28757667
Lee SM
; Heflick NA
; Park JW
; Kim H
; Koo J
; Chun S
Motiv Emot
2017[]; 41
(4
): 478-491
PMID28757667
show ga
Although men typically hold favorable views of advertisements featuring female
sexuality, from a Terror Management Theory perspective, this should be less the
case when thoughts of human mortality are salient. Two experiments conducted in
South Korea supported this hypothesis across a variety of products (e.g., perfume
and vodka). Men became more negative towards advertisements featuring female
sexuality, and had reduced purchase intentions for those products, after thinking
about their own mortality. Study 2 found that these effects were mediated by
heightened disgust. Mortality thoughts did not impact women in either study.
These findings uniquely demonstrate that thoughts of death interact with female
sex-appeal to influence men's consumer choices, and that disgust mediates these
processes. Implications for the role of emotion, and cultural differences, in
terror management, for attitudes toward female sexuality, and for marketing
strategies are discussed.