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2017 ; 7
(1
): 763
Nephropedia Template TP
gab.com Text
Twit Text FOAVip
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English Wikipedia
Social media reveal that charismatic species are not the main attractor of
ecotourists to sub-Saharan protected areas
#MMPMID28396587
Hausmann A
; Toivonen T
; Heikinheimo V
; Tenkanen H
; Slotow R
; Di Minin E
Sci Rep
2017[Apr]; 7
(1
): 763
PMID28396587
show ga
Charismatic megafauna are arguably considered the primary attractor of
ecotourists to sub-Saharan African protected areas. However, the lack of
visitation data across the whole continent has thus far prevented the
investigation of whether charismatic species are indeed a key attractor of
ecotourists to protected areas. Social media data can now be used for this
purpose. We mined data from Instagram, and used generalized linear models with
site- and country-level deviations to explore which socio-economic, geographical
and biological factors explain social media use in sub-Saharan African protected
areas. We found that charismatic species richness did not explain social media
usage. On the other hand, protected areas that were more accessible, had sparser
vegetation, where human population density was higher, and that were located in
wealthier countries, had higher social media use. Interestingly, protected areas
with lower richness in non-charismatic species had more users. Overall, our
results suggest that more factors than simply charismatic species might explain
attractiveness of protected areas, and call for more in-depth content analysis of
the posts. With African countries projected to develop further in the
near-future, more social media data will become available, and could be used to
inform protected area management and marketing.