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Deprecated: Implicit conversion from float 213.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Proc+Natl+Acad+Sci+U+S+A 2016 ; 113 (52): 14953-7 Nephropedia Template TP
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Past-focused environmental comparisons promote proenvironmental outcomes for conservatives #MMPMID27956619
Baldwin M; Lammers J
Proc Natl Acad Sci U S A 2016[Dec]; 113 (52): 14953-7 PMID27956619show ga
Political polarization on important issues can have dire consequences for society, and divisions regarding the issue of climate change could be particularly catastrophic. Building on research in social cognition and psychology, we show that temporal comparison processes largely explain the political gap in respondents? attitudes towards and behaviors regarding climate change. We found that conservatives? proenvironmental attitudes and behaviors improved consistently and drastically when we presented messages that compared the environment today with that of the past. This research shows how ideological differences can arise from basic psychological processes, demonstrates how such differences can be overcome by framing a message consistent with these basic processes, and provides a way to market the science behind climate change more effectively.