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2016 ; 25
(3
): 361-78
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The kind of mildly curious sort of science interested person like me : Science
bloggers practices relating to audience recruitment
#MMPMID25361791
Ranger M
; Bultitude K
Public Underst Sci
2016[Apr]; 25
(3
): 361-78
PMID25361791
show ga
With at least 150?million professional and amateur blogs on the Internet,
blogging offers a potentially powerful tool for engaging large and diverse
audiences with science. This article investigates science blogging practices to
uncover key trends, including bloggers' self-perceptions of their role.
Interviews with seven of the most popular science bloggers revealed them to be
driven by intrinsic personal motivations. Wishing to pursue their love of writing
and share their passion for science, they produce content suitable for niche
audiences of science enthusiasts, although they do not assume background
scientific knowledge. A content analysis of 1000 blog posts and comparison with
the most popular blogs on the Internet further confirmed this result and
additionally identified key factors that affect science blog popularity,
including update frequency, topic diversity and the inclusion of non-text
elements (especially images and video).