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2016 ; 11
(3
): e0148501
Nephropedia Template TP
gab.com Text
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English Wikipedia
Strategic Sexual Signals: Women s Display versus Avoidance of the Color Red
Depends on the Attractiveness of an Anticipated Interaction Partner
#MMPMID26960135
Niesta Kayser D
; Agthe M
; Maner JK
PLoS One
2016[]; 11
(3
): e0148501
PMID26960135
show ga
The color red has special meaning in mating-relevant contexts. Wearing red can
enhance perceptions of women's attractiveness and desirability as a potential
romantic partner. Building on recent findings, the present study examined whether
women's (N = 74) choice to display the color red is influenced by the
attractiveness of an expected opposite-sex interaction partner. Results indicated
that female participants who expected to interact with an attractive man
displayed red (on clothing, accessories, and/or makeup) more often than a
baseline consisting of women in a natural environment with no induced
expectation. In contrast, when women expected to interact with an unattractive
man, they eschewed red, displaying it less often than in the baseline condition.
Findings are discussed with respect to evolutionary and cultural perspectives on
mate evaluation and selection.