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2015 ; 20
(6
): 430-438
Nephropedia Template TP
gab.com Text
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English Wikipedia
Differences in alcohol brand consumption among underage youth by age, gender, and
race/ethnicity - United States, 2012
#MMPMID26557044
Siegel M
; Ayers AJ
; DeJong W
; Naimi TS
; Jernigan DH
J Subst Use
2015[Nov]; 20
(6
): 430-438
PMID26557044
show ga
AIM: No previous national study has reported the prevalence of alcohol brand
consumption among underage youth by demographic characteristics. The aim of this
study was to determine the alcohol brand preferences among underage drinkers in
different demographic categories. METHOD: We administered an online survey to a
national sample of 1,031 underage youth, ages 13-20, who had consumed at least
one drink of alcohol in the past 30 days. The sample was recruited from a
previously established internet survey panel. The main outcome measure was the
estimated 30-day consumption prevalence for each of 898 brands by age, gender,
and race/ethnicity. RESULTS: Two beer brands-Bud Light and Budweiser-are
uniformly popular among underage drinkers, regardless of age, gender, or
race/ethnicity. There are several hard liquor brands whose use increases markedly
with age. Two flavored alcoholic beverages sharing the names of hard liquor
brands-Smirnoff and Bacardi-are more popular with older youth. Some flavored
alcoholic beverages are about twice as popular among female underage drinkers.
There are 12 alcohol brands that are uniquely popular among Black underage
drinkers, and these brands are heavily promoted in urban music. CONCLUSION: There
are differential patterns of brand-specific alcohol use among underage drinkers.