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10.1371/journal.pone.0134033

http://scihub22266oqcxt.onion/10.1371/journal.pone.0134033
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C4514790!4514790!26207983
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suck abstract from ncbi


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pmid26207983      PLoS+One 2015 ; 10 (7): ä
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  • Red Color and Risk-Taking Behavior in Online Environments #MMPMID26207983
  • Gnambs T; Appel M; Oeberst A
  • PLoS One 2015[]; 10 (7): ä PMID26207983show ga
  • In many situations red is associated with hazard and danger. As a consequence, it was expected that task-irrelevant color cues in online environments would affect risk-taking behaviors. This assumption was tested in two web-based experiments. The first study (N = 383) demonstrated that in risky choice dilemmas respondents preferred the less risky option when the displayed university logo was in red (versus gray); but only when both choice alternatives were at least moderately risky. The second study (N = 144) replicated these results with a behavioral outcome: Respondents showed more cautious behavior in a web-based game when the focal stimuli were colored red (versus blue). Together, these findings demonstrate that variations in the color design of a computerized environment affect risk taking: Red color leads to more conservative choices and behaviors.
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