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COVID-19 vaccination and the power of rumors: Why we must "Tune in" #MMPMID34135194
Dasgupta R; Mishra P; Yadav K
Indian J Public Health 2021[Apr]; 65 (2): 206-208 PMID34135194show ga
Rumors have significantly affected immunization campaigns in the past. The ongoing COVID-19 vaccination program in India needs to frame public communication messages both to promote vaccine demand and update as well as counter COVID-related rumors. COVID-related rumors have had wide-ranging effects in the country, from stigmatization of health workers to a crash of prices in the poultry sector. Appropriate communication strategies are critical for tracking, negotiating, and shaping perceptions around the vaccines and the program. Issues that will shape perceptions around the vaccines include product development, prioritization strategies, program rollout activities, and adverse effects following immunization and adverse effects of special interest.