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10.1371/journal.pone.0245100 http://scihub22266oqcxt.onion/10.1371/journal.pone.0245100 33534800!7857592!33534800     free     free     free Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 211.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534       PLoS+One 2021 ; 16 (2): e0245100 Nephropedia Template TP {{tp|p=33534800|t=2021. The effect of spokesperson attribution on public health message sharing during the COVID-19 pandemic |pdf=|usr=}}{{33534800}} gab.com Text The effect of spokesperson attribution on public health message sharing during the COVID-19 pandemic JO: PLoS One http://www.kidney.de/pget.php?&tw=1&pmid=33534800 #FOAvip It is urgent to understand how to effectively communicate public health messages during the COVID-19 pandemic. Previous work has focused on how to formulate messages in terms of style and content, rather than on who should send them. In particular, little is known about the impact of spokesperson selection on message propagation during times of crisis. We report on the effectiveness of different public figures at promoting social distancing among 12,194 respondents from six countries that were severely affected by the COVID-19 pandemic at the time of data collection. Across countries and demographic strata, immunology expert Dr. Anthony Fauci achieved the highest level of respondents' willingness to reshare a call to social distancing, followed by a government spokesperson. Celebrity spokespersons were least effective. The likelihood of message resharing increased with age and when respondents expressed positive sentiments towards the spokesperson. These results contribute to the development of evidence-based knowledge regarding the effectiveness of prominent official and non-official public figures in communicating public health messaging in times of crisis. Our findings serve as a reminder that scientific experts and governments should not underestimate their power to inform and persuade in times of crisis and underscore the crucial importance of selecting the most effective messenger in propagating messages of lifesaving information during a pandemic. Twit Text FOAVip The effect of spokesperson attribution on public health message sharing during the COVID-19 pandemic ????PLoS One http://www.kidney.de/pget.php?&tw=1&pmid=33534800 #FOAvip Twit Text # Free Paper on # # # # # LINK http://www.kidney.de/pget.php?&tw=1&pmid=33534800 #FOAvip English Wikipedia <ref>{{Cite pmid|33534800}}</ref> The effect of spokesperson attribution on public health message sharing during the COVID-19 pandemic #MMPMID33534800 Abu-Akel A; Spitz A; West R PLoS One 2021[]; 16 (2): e0245100 PMID33534800show ga It is urgent to understand how to effectively communicate public health messages during the COVID-19 pandemic. Previous work has focused on how to formulate messages in terms of style and content, rather than on who should send them. In particular, little is known about the impact of spokesperson selection on message propagation during times of crisis. We report on the effectiveness of different public figures at promoting social distancing among 12,194 respondents from six countries that were severely affected by the COVID-19 pandemic at the time of data collection. Across countries and demographic strata, immunology expert Dr. Anthony Fauci achieved the highest level of respondents' willingness to reshare a call to social distancing, followed by a government spokesperson. Celebrity spokespersons were least effective. The likelihood of message resharing increased with age and when respondents expressed positive sentiments towards the spokesperson. These results contribute to the development of evidence-based knowledge regarding the effectiveness of prominent official and non-official public figures in communicating public health messaging in times of crisis. Our findings serve as a reminder that scientific experts and governments should not underestimate their power to inform and persuade in times of crisis and underscore the crucial importance of selecting the most effective messenger in propagating messages of lifesaving information during a pandemic. |*Information Dissemination[MESH] |*Public Health[MESH] |COVID-19/epidemiology/*pathology/virology[MESH] |Humans[MESH] |Pandemics[MESH] |Physical Distancing[MESH] |SARS-CoV-2/isolation & purification[MESH]The effect of spokesperson attribution on public health message sharin(epmc).pdf DeepDyve Pubget Overpricing