Society 2020 ; 57 (5): 562-568 Nephropedia Template TP
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The Lincoln Project and the Conservative Aesthetic #MMPMID33144748
Young DG
Society 2020[]; 57 (5): 562-568 PMID33144748show ga
This election season, a rogue band of Republican Party operatives has attracted considerable media attention, and the Twitter wrath of President Trump, with a series of negative advertisements attacking the incumbent. The Lincoln Project strategy demonstrates how social and cultural conservatives are attracted to a particular aesthetic, prompted by their psychological attraction to rhetorical forms that are threat-oriented, clear, efficient, hyperbolic, emotional, and authoritative.