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10.1016/j.jbusres.2020.09.049 http://scihub22266oqcxt.onion/10.1016/j.jbusres.2020.09.049 33041395!7536137!33041395     free     free     free Deprecated: Implicit conversion from float 213.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 213.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 213.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 213.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 213.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 213.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 213.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 247.2 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 247.2 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 247.2 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534       J+Bus+Res 2021 ; 123 (ä): 117-125 Nephropedia Template TP {{tp|p=33041395|t=2021. When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate |pdf=|usr=}}{{33041395}} gab.com Text When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate JO: J Bus Res http://www.kidney.de/pget.php?&tw=1&pmid=33041395 #FOAvip In early 2020, the World Health Organization (WHO) developed the term "infodemic" to describe the velocity at which data can be exchanged among people, in a free virtual space where firms have limited control over the information diffusion. In particular, the diffusion of information on social media has analogies with the transmission (contagion) of social phenomena and infectious diseases. The aim of this research is to model the viral effects of a luxury marketing campaign when adopting negative stereotypes to increase the market share in a growing market. The campaign generated 506,127 likes of celebrity endorsers/influencers and 17,984 comments spread worldwide in a relatively short period, producing a "burst". Findings revealed the unexpected social burst occurred with negative consumers' evaluation, which has been amplified becoming dramatically damaging for the brand (brand hate). Twit Text FOAVip When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate ????J Bus Res http://www.kidney.de/pget.php?&tw=1&pmid=33041395 #FOAvip Twit Text # Free Paper on # # # # # LINK http://www.kidney.de/pget.php?&tw=1&pmid=33041395 #FOAvip English Wikipedia <ref>{{Cite pmid|33041395}}</ref> When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate #MMPMID33041395 Pantano E J Bus Res 2021[Feb]; 123 (ä): 117-125 PMID33041395show ga In early 2020, the World Health Organization (WHO) developed the term "infodemic" to describe the velocity at which data can be exchanged among people, in a free virtual space where firms have limited control over the information diffusion. In particular, the diffusion of information on social media has analogies with the transmission (contagion) of social phenomena and infectious diseases. The aim of this research is to model the viral effects of a luxury marketing campaign when adopting negative stereotypes to increase the market share in a growing market. The campaign generated 506,127 likes of celebrity endorsers/influencers and 17,984 comments spread worldwide in a relatively short period, producing a "burst". Findings revealed the unexpected social burst occurred with negative consumers' evaluation, which has been amplified becoming dramatically damaging for the brand (brand hate). äWhen a luxury brand bursts: Modelling the social media viral effects o(epmc).pdf DeepDyve Pubget Overpricing