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10.1136/bmjgh-2020-002780

http://scihub22266oqcxt.onion/10.1136/bmjgh-2020-002780
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32764128!7412616!32764128
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suck abstract from ncbi


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pmid32764128      BMJ+Glob+Health 2020 ; 5 (8): ä
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  • How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint #MMPMID32764128
  • Curtis V; Dreibelbis R; Sidibe M; Cardosi J; Sara J; Bonell C; Mwambuli K; Ghosh Moulik S; White S; Aunger R
  • BMJ Glob Health 2020[Aug]; 5 (8): ä PMID32764128show ga
  • While large-scale changes in population behaviour are required to reduce the transmission of the severe acute respiratory syndrome coronavirus 2 virus, the emergency context is not conducive to the sort of careful communications planning that would normally be required to meet such a task. Rapid strategic communications planning in a pandemic by governments is, however, possible and necessary. Steps include setting up a dedicated communications task force, mobilising partners and resources, developing a creative brief and theory of change and overseeing the creation, testing, roll out and revision of content. In this short guide, we argue that a minimum of strategic planning can be undertaken rapidly, and that good use can be made of simple principles of behaviour change, even during pandemics. Our aim here is to provide a blueprint that governments and their partners, especially in low-income settings, can follow to design, coordinate and resource national communications efforts to combat the COVID-19 pandemic immediately and for the longer term.
  • |*Hygiene[MESH]
  • |Betacoronavirus[MESH]
  • |COVID-19[MESH]
  • |Coronavirus Infections/*prevention & control/transmission[MESH]
  • |Health Communication/*methods[MESH]
  • |Health Policy[MESH]
  • |Health Promotion/*methods[MESH]
  • |Humans[MESH]
  • |Pandemics/*prevention & control[MESH]
  • |Pneumonia, Viral/*prevention & control/transmission[MESH]
  • |Public Health/*methods[MESH]


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