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Of Viruses, Vaccines, and Variability: Qualitative Meaning Matters #MMPMID32600966
Reyna VF
Trends Cogn Sci 2020[Sep]; 24 (9): 672-675 PMID32600966show ga
Deaths from COVID-19 depend on millions of people understanding risk and translating this understanding into risk-reduction behaviors. Although numerical information about risk is helpful, numbers are surprisingly ambiguous, and there are predictable mismatches in risk perception between laypeople and experts. Hence, risk communication should convey the qualitative, contextualized meaning of risk.