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Ten considerations for effectively managing the COVID-19 transition #MMPMID32581299
Habersaat KB; Betsch C; Danchin M; Sunstein CR; Bohm R; Falk A; Brewer NT; Omer SB; Scherzer M; Sah S; Fischer EF; Scheel AE; Fancourt D; Kitayama S; Dube E; Leask J; Dutta M; MacDonald NE; Temkina A; Lieberoth A; Jackson M; Lewandowsky S; Seale H; Fietje N; Schmid P; Gelfand M; Korn L; Eitze S; Felgendreff L; Sprengholz P; Salvi C; Butler R
Nat Hum Behav 2020[Jul]; 4 (7): 677-687 PMID32581299show ga
Governments around the world have implemented measures to manage the transmission of coronavirus disease 2019 (COVID-19). While the majority of these measures are proving effective, they have a high social and economic cost, and response strategies are being adjusted. The World Health Organization (WHO) recommends that communities should have a voice, be informed and engaged, and participate in this transition phase. We propose ten considerations to support this principle: (1) implement a phased approach to a 'new normal'; (2) balance individual rights with the social good; (3) prioritise people at highest risk of negative consequences; (4) provide special support for healthcare workers and care staff; (5) build, strengthen and maintain trust; (6) enlist existing social norms and foster healthy new norms; (7) increase resilience and self-efficacy; (8) use clear and positive language; (9) anticipate and manage misinformation; and (10) engage with media outlets. The transition phase should also be informed by real-time data according to which governmental responses should be updated.