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10.1016/j.jbusres.2020.05.029 http://scihub22266oqcxt.onion/10.1016/j.jbusres.2020.05.029 32501308!7247497!32501308     free     free     free Deprecated: Implicit conversion from float 213.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 213.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 213.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 213.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534 Deprecated: Implicit conversion from float 213.6 to int loses precision in C:\Inetpub\vhosts\kidney.de\httpdocs\pget.php on line 534       J+Bus+Res 2020 ; 116 (ä): 214-220 Nephropedia Template TP {{tp|p=32501308|t=2020. Marketing innovations during a global crisis: A study of China firms response to COVID-19 |pdf=|usr=}}{{32501308}} gab.com Text Marketing innovations during a global crisis: A study of China firms response to COVID-19 JO: J Bus Res http://www.kidney.de/pget.php?&tw=1&pmid=32501308 #FOAvip As a worldwide disaster, the COVID-19 crisis is profoundly affecting the development of the global economy and threatening the survival of firms worldwide. It seems unavoidable that this natural disruption has hit the global economy and produced a huge crisis for firms. This study explores how firms in China are innovating their marketing strategies by critically identifying the typology of firms' marketing innovations using two dimensions, namely, motivation for innovations and the level of collaborative innovations. This research also explores the influence of the external environment, internal advantages (e.g., dynamic capabilities and resource dependence), and characteristics of firms on Chinese firms' choice and implementation of marketing innovation strategies. It provides valuable insights for firms to respond successfully to similar crisis events in the future. Twit Text FOAVip Marketing innovations during a global crisis: A study of China firms response to COVID-19 ????J Bus Res http://www.kidney.de/pget.php?&tw=1&pmid=32501308 #FOAvip Twit Text # Free Paper on # # # # # LINK http://www.kidney.de/pget.php?&tw=1&pmid=32501308 #FOAvip English Wikipedia <ref>{{Cite pmid|32501308}}</ref> Marketing innovations during a global crisis: A study of China firms response to COVID-19 #MMPMID32501308 Wang Y; Hong A; Li X; Gao J J Bus Res 2020[Aug]; 116 (ä): 214-220 PMID32501308show ga As a worldwide disaster, the COVID-19 crisis is profoundly affecting the development of the global economy and threatening the survival of firms worldwide. It seems unavoidable that this natural disruption has hit the global economy and produced a huge crisis for firms. This study explores how firms in China are innovating their marketing strategies by critically identifying the typology of firms' marketing innovations using two dimensions, namely, motivation for innovations and the level of collaborative innovations. This research also explores the influence of the external environment, internal advantages (e.g., dynamic capabilities and resource dependence), and characteristics of firms on Chinese firms' choice and implementation of marketing innovation strategies. It provides valuable insights for firms to respond successfully to similar crisis events in the future. äMarketing innovations during a global crisis: A study of China firms (epmc).pdf DeepDyve Pubget Overpricing