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2015 ; 102
(1
): 653-671
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Use of web mining in studying innovation
#MMPMID26696691
Gök A
; Waterworth A
; Shapira P
Scientometrics
2015[]; 102
(1
): 653-671
PMID26696691
show ga
As enterprises expand and post increasing information about their business
activities on their websites, website data promises to be a valuable source for
investigating innovation. This article examines the practicalities and
effectiveness of web mining as a research method for innovation studies. We use
web mining to explore the R&D activities of 296 UK-based green goods small and
mid-size enterprises. We find that website data offers additional insights when
compared with other traditional unobtrusive research methods, such as patent and
publication analysis. We examine the strengths and limitations of enterprise
innovation web mining in terms of a wide range of data quality dimensions,
including accuracy, completeness, currency, quantity, flexibility and
accessibility. We observe that far more companies in our sample report
undertaking R&D activities on their web sites than would be suggested by looking
only at conventional data sources. While traditional methods offer information
about the early phases of R&D and invention through publications and patents, web
mining offers insights that are more downstream in the innovation process.
Handling website data is not as easy as alternative data sources, and care needs
to be taken in executing search strategies. Website information is also
self-reported and companies may vary in their motivations for posting (or not
posting) information about their activities on websites. Nonetheless, we find
that web mining is a significant and useful complement to current methods, as
well as offering novel insights not easily obtained from other unobtrusive
sources.