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2014 ; 37
(2
): 69-72
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English Wikipedia
Publishing Outside the Box: Popular Press Books
#MMPMID27274959
Vyse S
Behav Anal
2014[Oct]; 37
(2
): 69-72
PMID27274959
show ga
Writing and publishing popular press books requires a set of skills, not natural
to basic and applied researchers trained to publish in peer-referred behavior
analytic journals or to practice behavior analysis in applied settings. This
article provides suggestions and examples. These include finding a distinctive
idea, securing a contract, hiring an agent (or not), deciding on a publisher, and
writing engagingly for a broad audience. The last is the greatest challenge.
Among my recommendations are to read good prose, good models, and good books
about publishing; talk to experienced colleagues; read aloud to judge the
appropriateness of your vocabulary and style; and interject humor, imagery, and
drama. Book publishing is a long and difficult process, but it is possible. It
has a great potential for bringing behavior analytic research, practice and
theory to the attention of the general public.