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2015 ; 22
(e1
): e39-41
Nephropedia Template TP
gab.com Text
Twit Text FOAVip
Twit Text #
English Wikipedia
Directing the public to evidence-based online content
#MMPMID25053580
Cooper CP
; Gelb CA
; Vaughn AN
; Smuland J
; Hughes AG
; Hawkins NA
J Am Med Inform Assoc
2015[Apr]; 22
(e1
): e39-41
PMID25053580
show ga
To direct online users searching for gynecologic cancer information to accurate
content, the Centers for Disease Control and Prevention's (CDC) 'Inside
Knowledge: Get the Facts About Gynecologic Cancer' campaign sponsored search
engine advertisements in English and Spanish. From June 2012 to August 2013,
advertisements appeared when US Google users entered search terms related to
gynecologic cancer. Users who clicked on the advertisements were directed to
relevant content on the CDC website. Compared with the 3 months before the
initiative (March-May 2012), visits to the CDC web pages linked to the
advertisements were 26 times higher after the initiative began (June-August 2012)
(p<0.01), and 65 times higher when the search engine advertisements were
supplemented with promotion on television and additional websites (September
2012-August 2013) (p<0.01). Search engine advertisements can direct users to
evidence-based content at a highly teachable moment--when they are seeking
relevant information.
|*Genital Neoplasms, Female
[MESH]
|*Internet
[MESH]
|*Marketing of Health Services
[MESH]
|*Search Engine
[MESH]
|Advertising
[MESH]
|Centers for Disease Control and Prevention, U.S.
[MESH]